The International Christian Assembly is a local church of the Malawi Assemblies of God. The ICA consists of its Congregational Ministry, Sunrise Humanitarian Ministry and Channel for All Nations Radio and Television. The following vacancy has arisen for immediate filling.
Title: Marketing Officer
Grade: S4
Department: CAN Media
Location: Lilongwe
Reporting Responsibility: Station Manager/General Manager
Supervision Exercised: Volunteers.
JOB SUMMARY
Assist in strategic Business Development and Marketing planning to raise the profile of CAN Media nationally and building corporate connections through campaigns that will facilitate the successful development of CAN’s programs and products.
KEY RESPONSIBILITIES AND DUTIES
Internal Business Development & Relationship Management
Assist the head of the Station Manager in developing appropriate marketing plans, strategies and maintain appropriate relationship with prospective contacts in first stages of the marketing process;
Help in coordinating the production of marketing materials and presentations to relevant market and prospective clients;
Act as the CAN’s focal point on customer care;
Serve as the secretary to the Business Development Committee of CAN.
Partnership Marketing Strategy
Assist in developing key corporate messages and selling propositions and use all communications in print and online;
Monitor and evaluate the effectiveness of all marketing campaigns against key performance indicators, producing regular reports for stakeholders;
Ensures that existing markets are maintained and new markets are developed within Malawi.
3.Operational Market Communication
Assist in identifying and mount effective and creative lead generation and lead conversion initiatives utilizing appropriate marketing tactics (e.g. promotional print, ex campaign, event advertising, direct marketing, tele-marketing) top drive awareness and registration on interest of the ICA’s non-program offerings.
Assist in developing a schedule of regular communications to key corporate contacts to promote ICA’s programs and services.
Update and refresh relevant sections on the web site in association with the Information Technology Officer.
QUALIFICATIONS AND EXPERIENCE
Diploma in Marketing
A profile of experience and references.
REQUISITE KNOWLEDGE, ABILITIES AND SKILLS
Good knowledge of business development policies and strategies, especially as they relate to Media Industry
Knowledge of sales and strong marketing skills
Ability to lead a multi-disciplinary team of professionals
Strong analytical skills
Strong interpersonal skills
Strong organisational skills, versatility, ability to multi-task and meet deadlines.
Excellent communication skills (oral and written)
Ability to work as a team member with leadership skills for coaching and developing employees.
Mature and good communicator with adequate negotiating skills
Computer literacy.
SUBMISSION OF APPLICATIONS
Application letters must be delivered in person or by courier to ICA offices at the ICA Marquee on the corner of the M1 and Paul Kagame road by 13th October, 2021.
To:
The Human Resource and Administration Officer
ICA (ICA Marquee on the corner of the M1 and Paul Kagame)
